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Find your Google listing: address first, then name

To set up your plate you need to find your business on Google. A simple trick speeds it all up: search by address first, then by name. We explain why it is far more effective.

Updated on 07/08/2026 · 3 min read

When setting up your plate, you have to specify where it redirects: your Google review page. But first you need to find your business on Google… and depending on your activity, that is not always immediate. Here is a very simple trick that saves valuable time: search by address first, then by name.

The trap: searching by name

Instinctively, you type your business name into Google. That works well… when the name is unique. But as soon as it is a well-known brand or a chain, the name alone returns thousands of results spread across the country. Finding your specific outlet becomes tedious.

The method: address first

The address, on the other hand, is unique. By typing it first, you immediately narrow the search to your exact location. All that's left is to add the name to land right on the correct listing.

Example: you are looking for a fast-food chain. By name, you get thousands of results. By typing the address first, then the brand name, you land directly on the right business — the search is far faster.

In practice, step by step

  1. Open Google (or Google Maps).
  2. Type the full address of your business first.
  3. Then add the name of your business to refine.
  4. Open the matching listing, then get the link to your review page (share button, or the URL of the review page).
  5. Enter this link when activating your plate — or connect your Google Business Profile directly.
Key takeaway: to find your listing effortlessly, type the address before the name. The address filters by location, the name refines. Ideal for chains, franchises and brands present in several cities.

Once your destination is set up, discover how your customers leave a review in one tap: getting started with my plate. And to understand everything, the complete Google review plate guide.

Ready to collect more Google reviews?

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Frequently asked questions

How do I quickly find my business on Google? +
Search by address first, then add the name. Typing the address first immediately narrows the search to your area, whereas a name alone — especially for a well-known brand — returns thousands of results across the country.
Why search by address rather than by name? +
Because the address is unique, whereas the name is not. For a fast-food chain, searching the name shows every outlet in the country; starting with the address targets the right business directly.
How do I get the link to leave a review? +
Once your listing is shown, use the share button then get review link, or copy the URL of your review page. That is the address you enter when activating your plate (or you connect your Google Business Profile directly).
I run a franchise or a chain: how do I find the right listing? +
The address method is even more useful here: enter the exact address of your outlet before the brand name. You land directly on the right listing, without getting lost among the brand hundreds of locations.