Welcome guide stand

Almost every room has one. A laminated folder, pages curling at the corners, a breakfast section still announcing 7.30 when you have been opening at 7 for two years. Nobody reads it, and those who do open it find information that is out of date — which is worse than no information at all.

Replacing it costs time rather than money: the layout has to be reworked, printed, trimmed and slipped into thirty folders. So it gets postponed, and the gap between what is written and what is true keeps widening. Reception absorbs the difference, one question at a time.

A stand with a QR code reverses the logic. The object itself never changes again; the content does, from your browser, in two minutes. You edit the breakfast time once and all thirty rooms are up to date within the second.

A page in your name, with your photo and your colours, opening straight into the phone's browser. No app to install, no account to create: the guest scans, the guest reads.

The content is entirely yours to decide. In practice, properties put the Wi-Fi there, the breakfast times, how the air conditioning or the safe works, the check-out time and procedure, the reception number, the good addresses nearby — the restaurant worth the walk, the bakery, the cheapest car park — and the house rules, which it is a relief to be able to show without pinning them to a wall.

Each entry is a button, which keeps the page readable on a phone screen: the guest sees six or seven clear lines and taps the one that matters. A button can open a text, call reception, launch directions, or point to your direct booking page.

You can also attach a PDF — the full guide, the room-service menu, a floor plan — for those who want to read everything. And a dated banner lets you announce something temporary: work on the top floor, pool closed until the 12th, tasting evening on Friday. It appears and disappears on its own, on the dates you set.

This is the part digital-guidebook providers bill monthly, and that we include with your account. You log in, you edit, you save: the page is up to date for the next guest who scans it.

In practice you set the title and subtitle, the header photo, the order and wording of the buttons, the background and button colours, their shape, and the page's address. A preview shows the result before publishing — exactly what the guest will see, at the same screen width.

You can also display your Google opening hours and rating automatically, pulled from your business listing: information that stays current without you having to think about it, and that reassures a guest discovering the property.

None of this requires technical skill or any intervention from us. If you would still rather we handled it — initial setup, transferring the content of your current binder, layout — say so in the quote, it is a service we provide.

For the great majority of properties, a single page is enough: the useful information — breakfast, Wi-Fi, check-out, the neighbourhood — is the same for everyone, and one piece of content is far easier to keep current. The stands are then identical, which also simplifies replacing a damaged one.

Several pages earn their place when rooms differ: a suite with its own terrace and equipment, an apartment with a kitchen, a category that includes spa access. Each room type then has its page, and the matching stand points to it.

Multiple pages belong to the paid tiers of the multi-link area, as do the attached PDF, the dated banner and the removal of our mark at the foot of the page. The question of volume is settled at the quote stage, once we know how many rooms and how many distinct contents you have.

One case is worth flagging: if you let a whole property rather than rooms, the stand is the wrong object — something fixed near the entrance suits better. Look at the NFC plate for Airbnb hosts, which answers that situation.

A wooden stand that holds itself upright and survives both daily housekeeping and constant handling. It is fully customisable: your logo, your colours, your wording. Sizes follow those of our other products, from a small bedside format to a large counter stand for reception.

In the room, the desk or the bedside table are the right spots: that is where guests put their things down on arrival and where they look while settling in. On the nightstand, it catches the eye at the moment someone is working out what time breakfast starts tomorrow.

At reception, a larger one serves differently: it gives a guest waiting for a key something to read, and it heads off three questions at handover. Many properties equip both.

Nothing stops two QR codes sharing one stand: the welcome guide on one side, the Wi-Fi connection on the other, or your Google review page for the reception stand, better placed for asking at check-out.

The most immediate effect is fewer repetitive questions. The Wi-Fi code, breakfast time, check-out time, how the air conditioning works: the same four questions, several times a day, asked exactly when reception has something else to do. When the answer is a scan away in the room, they thin out.

The second effect is less visible but matters more. A guest who found what they needed on their own comes away with the sense of a smooth stay, and that surfaces in reviews — not as « the digital guide is handy », but as « everything was clear, we wanted for nothing ». That is precisely the kind of comment that sways the next traveller.

Finally, digital content can be corrected. A mistake in a printed binder survives until the next reprint; the same mistake on your page is fixed before the next guest. Over time, that is the difference between information guests trust and information they have learned to ignore.